MarTech Today: Fear of personal data loss, fake social accounts & increasing PageSpeed in WordPress

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Survey: People fear loss of personal data more than having their cars stolen
  Aug 15, 2018 by Ginny Marvin
  In an earlier survey, people valued their data at only $250.
• Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
  Aug 15, 2018 by Scott Vaughan
  Inbound marketing has dominated many brands’ strategies recently, but contributor Scott Vaughan explains how technological advances are enabling better outbound efforts.
• Fake social accounts: Another problem for marketers to monitor
  Aug 15, 2018 by Barry Levine
  For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.

From Marketing Land:

• Report: Google continues to gain global smart speaker share
  Aug 15, 2018 by Greg Sterling
  Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.
• How to increase your PageSpeed in WordPress
  Aug 15, 2018 by Dave Davies
  With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

From Around The Web:

• Let’s Steal From the Marketing Technology Supergraphic, Velocity Partners
• Explosions Across Ad Tech: Signs Of Consolidation Or Growth?, AdExchanger
• What Competitive Intelligence Can Teach You About Your Own Content Strategy, Skyword

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.