MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Firefly adds mobile device-like targeting to ads on car rooftops
  Dec 6, 2018 by Barry Levine
  The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block.
• Marketo announces new entry-level certification for marketers
  Dec 6, 2018 by Barry Levine
  The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.

From Marketing Land:

• The new best practices for digital brand storytelling
  Dec 6, 2018 by Julian Baring
  People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.

Online Marketing News From Around The Web:

• 4 Reasons Your Database is Hungover, Convince and Convert
• How voice technology is reshaping PR, Ragan’s PR Daily
• Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology, MarTech Series
• VR veterans found Artie augmented reality avatar company, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.