MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a […]
Barry Levine on December 7, 2018 at 9:58 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- Firefly adds mobile device-like targeting to ads on car rooftops
Dec 6, 2018 by Barry Levine
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block. - Marketo announces new entry-level certification for marketers
Dec 6, 2018 by Barry Levine
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
From Marketing Land:
- The new best practices for digital brand storytelling
Dec 6, 2018 by Julian Baring
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.
Online Marketing News From Around The Web:
- 4 Reasons Your Database is Hungover, Convince and Convert
- How voice technology is reshaping PR, Ragan’s PR Daily
- Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology, MarTech Series
- VR veterans found Artie augmented reality avatar company, VentureBeat