MarTech Today: First accredited OTT fraud solution, identity management can pay off and five hurdles RCS must overcome

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Tappx teams with Pixalate for industry-first accredited OTT fraud solution
  Feb 14, 2019 by Robin Kurzer
  Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by 2020.
• Optimizely lets marketers create ideas and access experiment data through new Slack integration
  Feb 14, 2019 by Barry Levine
  The testing platform’s new link with the popular collaboration tool aims to bring Optimizely’s capabilities into users’ daily workflows.
  
• Identity management investment can pay off, here’s how
  Feb 14, 2019 by Marc Rossen
  Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
• 5 hurdles RCS messaging has to overcome for universal adoption
  Feb 14, 2019 by Henry Cazalet
  What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually.

From Marketing Land:

• Google rolls out ‘interpreter mode’ for Home and smart displays
  Feb 14, 2019 by Greg Sterling
  Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.
• Brightcove to buy video ad tech platform Ooyala for $15 million
  Feb 14, 2019 by Amy Gesenhues
  Brightcove CEO says the deal will immediately grow the company’s global workforce and accelerate its ability to deliver deeper support for customers.
  
• 2019 Martech Trends You Need To Know
  Feb 13, 2019 by Digital Marketing Depot
  Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers.

From Around The Web:

• Amazon buys Eero and another way into your home, Quartz
• Data Transparency Laws Are Coming. Are You Ready to Disclose?, AdExchanger
• Assembla Launches Enhanced Project Management Tool to Support Secure, Efficient Software Development, Business Wire
• The New PCI Software Security Framework — What You Need To Know Now, Forbes
• The Internet Was Built on the Free Labor of Open Source Developers. Is That Sustainable? Motherboard

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.