MarTech Today: The first civilized bot, Tile’s long-term B2B play & balancing technical with non-technical SEO

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Intercom releases what could be the first civilized bot
  Aug 9, 2017 by Barry Levine
  The customer communications platform says its new Operator bot breaks new ground with rules for manners.
• As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
  Aug 9, 2017 by Amy Gesenhues
  Get to Know: Tile CMO Simon Fleming-Wood
• Technology (Marketing + Operations) = Time to reorganize the marketing department?
  Aug 9, 2017 by Scott Brinker
  If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last […]
• Twitter uses Foursquare, Nielsen to show impact of ads on offline store visits, sales
  Aug 9, 2017 by Greg Sterling
  The study found a 23 percent boost in store visitation and a nearly 7 percent revenue lift.

From Marketing Land:

• 5 ways to balance technical & non-technical SEO
  Aug 9, 2017 by Jim Yu
  Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.
  

From Around The Web:

• DIY Site Audit: Possible or Not?, The Blog Herald
• Tools to improve your online marketing campaign, Yoast
• Study: 86% of CMOs plan to invest in AI, machine learning, Retail Dive
• Survival Of The Fittest: The Ad Tech Edition, AdExchanger
• Why SMBs Should Opt for Best-of-Breed Marketing Technology, eMarketer
• Report: Proximity Solutions Industry Evolving Beyond Retail Marketing, Street Fight
• Inside The Partisan Fight For Your News Feed, BuzzFeed
• News Feed FYI: Addressing Cloaking So People See More Authentic Posts, Facebook Newsroom
• What Social Media Automation Can and Cannot Get Right, MarTech Advisor
• Instagram Live Two Person Streaming How To, Refinery29
• YouTube is down for many users worldwide right now, The Next Web

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.