MarTech Today: The first Haptic Ad Service, the martech integration challenge & choosing a programmatic buying platform

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Now feel this: Immersion launches first Haptic Ad Service
  Nov 8, 2016 by Barry Levine
  The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
• Tackling the martech integration challenge
  Nov 8, 2016 by Mary Wallace
  With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.

From Marketing Land:

• Gartner Digital Marketing and Advertising Hype Cycle 2016
  Nov 8, 2016 by Digital Marketing Depot
  When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all?
• Google introduces Android Auto ‘phone-screen experience’ to expand market
  Nov 8, 2016 by Greg Sterling
  Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
• The insider’s guide to choosing a programmatic buying platform
  Nov 8, 2016 by Brad Bender
  Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.
• Report: Nearly 90 percent of airports deploying proximity sensors, beacons
  Nov 7, 2016 by Greg Sterling
  Number of indoor and proximity-based sensors grew by 42 percent sequentially, according to Q3 Unacast Proxbook.

From Around The Web:

• 11 Ways to Hack the LinkedIn Pulse Algorithm, www.wordstream.com
• 5 best practices for innovative UX research, www.usertesting.com
• Top 5 Website Quality trends in 2017, multichannelmerchant.com
• How to Hire a Marketing Automation Manager, blog.marketo.com
• What Can the Last 10 Years In Ad Tech Tell Us About The Next 10?, adexchanger.com
• Your Favorite Tech Is Unleashing Monsters From the Id, adage.com
• Google’s Accelerated Mobile Pages: 12 pros and cons, econsultancy.com
• Shining light on Facebook’s AI strategy, techcrunch.com
• Facebook is testing video style transfer on Android and iOS using Caffe2go deep learning framework, venturebeat.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.