MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Online car retailer Vroom launches first VR-based auto showroom
  Aug 4, 2016 by Barry Levine
  Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend.
• IBM’s Watson has a summer job working at Macy’s
  Aug 5, 2016 by Barry Levine
  The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.
• Brick-and-mortar retail tech: Through the shopper’s lens
  Aug 5, 2016 by Allan Haims
  There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores.
  
• Instagram is using an algorithm and Facebook data to sort its new Stories feed
  Aug 5, 2016 by Tim Peterson
  Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.
  
• Zeta Interactive acquires Acxiom’s marketing division, Impact
  Aug 4, 2016 by Barry Levine
  Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.
• Take the guesswork out of marketing automation technology
  Aug 5, 2016 by Digital Marketing Depot
  More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction […]
  

From Around The Web:

• Nine Content Tools to Improve Your Online Presence Through Curation, www.marketingprofs.com
• Common UX mistakes in chatbot design, venturebeat.com
• 9 hard truths chatbot developers need to learn, venturebeat.com
• Self-Service Behavioral Analytics: The Next Evolution of Marketing Tech, www.martechadvisor.com
• Why is Header Bidding Failing Video Advertising?, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter