MarTech Today: Fohr Card finds bot followers, schema markup on your site & iSpot ties TV ads to digital actions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Fohr Card launches a service to identify bots that follow Instagram influencers
  Apr 25, 2017 by Barry Levine
  On average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.
• How to add schema markup to your site using Google Tag Manager
  Apr 25, 2017 by Bryan Stenslokken
  Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
• iSpot challenges Nielsen with real-time TV conversion analytics
  Apr 25, 2017 by Ginny Marvin
  The solution ties TV ad views to digital performance outcomes in granular detail.
• Google reignites TV ad efforts with access to local & national spots via DoubleClick
  Apr 25, 2017 by Ginny Marvin
  Advertisers can buy addressable & linear TV spots programmatically via DBM.

From Marketing Land:

• Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
  Apr 24, 2017 by Scott Brinker
  We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]

From Around The Web:

• WordPress 4.8 Will End Support for Internet Explorer Versions 8, 9, and 10, wptavern.com
• Searchmetrics Content Experience Creates New Paradigm For Online Storytelling and Content Creation, www.realwire.com
• Storyful & Weber Shandwick Launch Cognitive Context, a Content Intelligence Service for Marketers, PR Newswire
• 3 Things Math Class Taught You About UX, Usability Geek
• Thunder Introduces DCO App with Launch of New App Program, Market Wired
• Wikipedia founder Jimmy Wales launches Wikitribune, a large-scale attempt to combat fake news, www.niemanlab.orgSo Google Glass has made it into the new Museum of Failure, www.wareable.com
• Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach, blog.bufferapp.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.