MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Forrester decides to buy SiriusDecisions
  Nov 27, 2018 by Barry Levine
  This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”
  
• 8 best online reputation management tools for your brand
  Nov 27, 2018 by Sponsored Content: Awario
  If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
• Foldable screens: No big deal for marketers or potential game changer?
  Nov 27, 2018 by Barry Levine
  Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
• 5 essential strategies B2B marketers must master in 2019
  Nov 27, 2018 by Scott Vaughan
  With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.

From Marketing Land:

• Facebook extends Watch Party to Pages and personal profiles, adds features
  Nov 27, 2018 by Robin Kurzer
  Its new Live Commentating feature lets a host moderate a Watch Party as videos play.
• EU consumer groups accuse Google of violating GDPR with location history
  Nov 27, 2018 by Greg Sterling
  The groups argue Google doesn’t sufficiently disclose how location data is being used and has not obtained consumer consent.
• 8 best online reputation management tools for your brand
  Nov 27, 2018 by Sponsored Content: Awario
  If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]

From Around The Web:

• Facebook confirms years-old messages are randomly coming back to haunt users, The Verge
• YouTube annotations will disappear for good in January, The Verge
• A New Customer Experience: How AI Is Changing Marketing, Ad Age
• Exploring Crest Token: A startup looking to combine blockchain and AI to help digital marketers, The Block

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.