MarTech Today: Forrester on Digital Intelligence, hacking for local presence management & Innovid adds cross-device targeting

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The first Forrester Wave on Digital Intelligence tools tackles customer interaction
  Apr 11, 2017 by Barry Levine
  Adobe reigns above the others, but no tool covers all 15 capabilities — yet.
• Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights
  Apr 11, 2017 by MarTech Today
  MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
• How to hack a technology stack for local presence management
  Apr 11, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
• Innovid teams with Tapad to target video ads at users across devices
  Apr 11, 2017 by Barry Levine
  This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.

From Marketing Land:

• National Brands & Local Search: Use Insights to Drive Actions
  Apr 11, 2017 by Digital Marketing Depot
  National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what?
• Dailymotion to relaunch in June with focus on professionally produced video programming
  Apr 11, 2017 by Amy Gesenhues
  According to a report from Variety, the French video platform is planning to move away from user-generated content.

From Around The Web:

• 5 Free Instagram Analytics Tools for Marketers, Social Media Examiner
• Applied UX Strategy, Part 5.1: Outcome-Driven Design, UXmatters
• UX Designers: Do Not Be Scared Of Quantitative Data, Usability Geek
• IBM survey of 6000 consumers shows brand execs have totally misunderstood what people want online, Quartz
• Integral Ad Science to collaborate on Brand Safety Reporting for YouTube, Yahoo Finance
• MobileFuse Teams Up With Leading Mobile Shopping App, Ibotta, MobileFuse
• Small Businesses: Neglecting Website Basics Can Significantly Impact Sales, PR Newswire
• Trustworthy Accountability Group Announces More Than 200 Companies Have Applied for TAG, PR Newswire
• 3 Things Every CMO Needs To Know About Chat Bots, Social Media Explorer
• Examining the data on chatbot retention, VentureBeat
• Hitting the plateau: Inside the cratering of an ad tech firm, Digiday
• 9 Amazing Visual Social Media Tools to Boost Your Authority, Jeff Bullas

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.