MarTech Today: Forrester on social ad tech tools, Spotify VP on ‘CRM done right’ & the top apps

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Forrester Wave: Social ad tech tools are still an ‘immature’ category
  Aug 24, 2017 by Barry Levine
  The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
• 5 Disruptions Reshaping Modern Marketing
  Aug 24, 2017 by Digital Marketing Depot
  Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, […]
• Spotify’s VP of Growth: CRM is much more than off-the-shelf software
  Aug 24, 2017 by Barry Levine
  For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
• Influencers vs. thought leaders and the rise of image analytics
  Aug 24, 2017 by Will McInnes
  Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.

From Marketing Land:

• Facebook culls 17 types of posts that Pages can no longer boost as ads
  Aug 24, 2017 by Tim Peterson
  As of September 15, brands will no longer be able to convert Page posts like profile picture changes and place recommendations into ads.
• Report: More than 50% of digital media time now spent within five mobile apps
  Aug 24, 2017 by Greg Sterling
  The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
• How to use APIs to increase offline conversions
  Aug 24, 2017 by Digital Marketing Depot
  When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions.

From Around The Web:

• Facebook’s Andrew Bosworth to lead Oculus, Building 8, ‘Aloha’ video chat device details, Business Insider
• John Frelinghuysen, Digital Video Marketing Leader, to Serve as IAB Publisher-in-Residence, Business Wire
• OpenX Delivers Advanced Mobile SDK to Market, Business Wire
• Samsung Extends Hiya Partnership, Providing Samsung Places to Galaxy Note 8, Hiya Blog
• 17 Best Social Media Management Tools, Jeff Bullas
• How eBay Offers a Personalized Mobile Experience with AI, Multichannel Merchant

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.