MarTech Today: Forrester Wave on social listening tools, managing the stack & Google expands Assistant device network

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The newest Forrester Wave on social listening platforms expresses disappointment in the category
  Aug 30, 2018 by Barry Levine
  The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.
• Managing the stack: Analytics, data management and the new era of marketing
  Aug 30, 2018 by Jose Cebrian
  Analytics tools aren’t just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.
• Learn how to navigate Google’s Comparison Shopping Services
  Aug 30, 2018 by Digital Marketing Depot
  In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with […]

From Marketing Land:

• Google expands Assistant device network, adds polyglot support
  Aug 30, 2018 by Greg Sterling
  Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.

From Around The Web:

• What Should An AI-Driven Search Engine Be Able To Do?, CMSWire
• The State of Marketing Technology in 2018, MarketingProfs
• The 4 Forces of Marketing Operations & Technology, ChiefMartech
• Marketing Tools That Will Generate Value For Your Business, Forbes

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.