MarTech Today: Forrester’s new CX Cloud, MRC’s ad verification updates & Facebook tests AR ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
  Jul 10, 2018 by Barry Levine
  The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.
• Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
  Jul 10, 2018 by Robin Kurzer
  MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.

From Marketing Land:

• Facebook testing AR ads in the News Feed & new tool to help brands create video ads
  Jul 10, 2018 by Amy Gesenhues
  Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.

From Around The Web:

• ‘It’s a learning curve’: Marketers scramble to dodge GDPR liability, Digiday
• 5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition, Adstage
• Building a better news experience on YouTube, together, YouTube
• Instagram officially introduces the Question Sticker, 9 to 5 Google
• Top 5 Takeaways from VidCon 2018, Tubular Insights

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.