MarTech Today: Freckle’s store attribution tag, Datasift’s analytics for LinkedIn & AdStage’s updated platform

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Freckle launches store visits attribution tag supported by 5 major DSPs
  Jan 19, 2017 by Ginny Marvin
  The platform-agnostic tag deterministically measures when mobile ad views drive store visits.
• DataSift offers first analysis at scale of how LinkedIn’s members engage with content
  Jan 19, 2017 by Barry Levine
  The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
• Cross-channel ad platform AdStage launches an API, preps for more integrations
  Jan 19, 2017 by Ginny Marvin
  The company says AdStage V2 is designed for integrations beyond major search and social channels.

From Marketing Land:

• Automate omnichannel marketing strategies to improve the customer journey
  Jan 19, 2017 by Digital Marketing Depot
  Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?
  
• LinkedIn refreshes desktop interface, emphasizing content and conversation
  Jan 19, 2017 by Tamar Weinberg
  For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.
• 6 UX principles marketers can’t afford to overlook
  Jan 19, 2017 by Tamar Weinberg
  Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement.
• Snapchat will target ads based on what people buy off Snapchat
  Jan 19, 2017 by Tim Peterson
  Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
• How IBM’s Watson scores the tone of Trump’s tweets
  Jan 19, 2017 by Tim Peterson
  IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
• Cortana comes to Android’s lock-screen in a battle for visibility and usage
  Jan 19, 2017 by Greg Sterling
  Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.

From Around The Web:

• Facebook to build third international data center in Denmark, venturebeat.com
• Microsoft to double its Montreal AI R&D office and invest $7M in academic research, techcrunch.com
• Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering, www.prnewswire.com
• YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format, www.yume.com
• 3 questions marketers should ask before investing in AI, venturebeat.com
• Building Blocks: Bryan Urioste, Chief Marketing Officer at Planview Talks Marketing Tech, www.martechadvisor.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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