MarTech Today: The future of paid search buying, Facebook and Google versus fake news, & ‘Instant Apps’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• The future of paid search buying
  Nov 21, 2016 by Andrew Ruegger
  Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.

From Marketing Land:

• Why media buying and advertising is ripe for artificial intelligence
  Nov 21, 2016 by Carl Erik Kjærsgaard
  Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.
• Why Google might not be able to stop “fake news”
  Nov 21, 2016 by Danny Sullivan
  Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
• Social is the future of customer service
  Nov 21, 2016 by Digital Marketing Depot
  You’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the appropriate channels. You know that digital and social are the future of customer service. The question is, how do you get there? In this guide from Lithium, you’ll learn: the value of […]
  
• Facebook may start flagging fake news posts, says Mark Zuckerberg
  Nov 20, 2016 by Tim Peterson
  Facebook CEO outlines steps the social network is exploring to reduce the spread of fake news on its platform.
• Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
  Nov 18, 2016 by Greg Sterling
  Instant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.

From Around The Web:

• Should You Move Your Blogging Site To HTTPS?, ProBlogger
• CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends, Smashing Magazine
• Digital Ad Fraud: We Need an Intervention, Not a Committee, AdAge
• Publishers love header bidding, but ad buyers have qualms, Digiday
• Shrugging off ‘Atlas,’ Facebook Continues Pivot from Ad Tech, Wall Street Journal
• Visibrain launches monitoring platform for brand reputation management, ZDNet
• Daydream Nation, The Verge
• Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers, SocialTimes

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.