MarTech Today: Gartner on analytical tools, build vs. buy & Google’s new Daydream View

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• New Gartner report spotlights analytics tools that map customer data across channels
  Oct 17, 2017 by Barry Levine
  The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
• The great martech debate: Build vs. buy
  Oct 17, 2017 by David Rodnitzky
  Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
• Google’s new Daydream View: Another step on the long road toward VR adoption
  Oct 17, 2017 by Greg Sterling
  Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of marketers.

From Marketing Land:

• Google AMP and call attribution — 5 things you need to know
  Oct 17, 2017 by Digital Marketing Depot
  AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
  
• Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
  Oct 17, 2017 by Mike Sands
  Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
  
• Twitter’s new Video Website Card ad format uses video to push link clicks
  Oct 17, 2017 by Tim Peterson
  Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.

From Around The Web:

• 5 ways Collaboration Can Boost Your Martech Stack Performance, Martech Advisor

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.