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MarTech Today: Gartner’s first Magic Quadrant report on DXPs, using chatbots for marketing & Amazon opens its Go store

Barry Levine on January 23, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms
Jan 22, 2018 by Barry Levine
The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and others.
The 7 biggest trends driving customer loyalty
Jan 23, 2018 by Sponsored Content: CrowdTwist
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
How companies are using chatbots for marketing: Use cases and inspiration
Jan 22, 2018 by Daniel Faggella
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.

From Marketing Land:

Amazon Go Store now open in Seattle — How disruptive will it be?
Jan 22, 2018 by Greg Sterling
Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.

From Around The Web:

Facebook Marketers are Already Fumbling News Feed Change, Jon Loomer Digital
Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech, Chief Martech

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.