• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: How Salesforce and Demandbase are handling GDPR for B2B Apr 6, 2018 by Barry Levine Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and […]

Barry Levine on April 9, 2018 at 9:00 am
  • More

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • How Salesforce and Demandbase are handling GDPR for B2B
    Apr 6, 2018 by Barry Levine
    Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
  • The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
    Apr 6, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed
  • How the acceleration of AI will drive digital transformation: Automation and personalization
    Apr 6, 2018 by Jim Yu
    Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
  • Survey: Chasm exists between brands and consumers on data privacy
    Apr 6, 2018 by Greg Sterling
    Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed.

From Marketing Land:

  • Get the MarTech Guide to GDPR here
    Apr 6, 2018 by Marketing Land
    The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?
  • Facebook & Instagram ads granted accreditation by the Media Rating Council
    Apr 5, 2018 by Amy Gesenhues
    Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.

From Around The Web:

  • How to succeed with creative vertical video on Instagram, Econsultancy
  • LinkedIn Pulse: A Complete Guide (+ Examples), Kissmetrics


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.