MarTech Today: GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• How Salesforce and Demandbase are handling GDPR for B2B
  Apr 6, 2018 by Barry Levine
  Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
• The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
  Apr 6, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• How the acceleration of AI will drive digital transformation: Automation and personalization
  Apr 6, 2018 by Jim Yu
  Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
• Survey: Chasm exists between brands and consumers on data privacy
  Apr 6, 2018 by Greg Sterling
  Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed.

From Marketing Land:

• Get the MarTech Guide to GDPR here
  Apr 6, 2018 by Marketing Land
  The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?
• Facebook & Instagram ads granted accreditation by the Media Rating Council
  Apr 5, 2018 by Amy Gesenhues
  Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.
  

From Around The Web:

• How to succeed with creative vertical video on Instagram, Econsultancy
• LinkedIn Pulse: A Complete Guide (+ Examples), Kissmetrics

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.