MarTech Today: GDPR, trends in AI-powered marketing & the Google Assistant/search app on Android & iPhone

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• What is the GDPR, and why should martech care?
  Mar 20, 2017 by Todd Ruback
  Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.
• 5-year trends in artificially intelligent marketing
  Mar 20, 2017 by Daniel Faggella
  How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
• Your guide to using Google Assistant and the Google search app on Android & iPhone
  Mar 20, 2017 by Danny Sullivan
  Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

From Marketing Land:

• Advice for AMP-curious publishers
  Mar 20, 2017 by Barb Palser
  Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
• A digital marketing CEO’s prescription to cure advertising fraud
  Mar 20, 2017 by James Green
  As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.
  
• ANA calls for independent audits of ads in the ‘walled gardens’
  Mar 17, 2017 by Barry Levine
  The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.
• Google, Facebook to face large fines in Europe unless they change policies
  Mar 17, 2017 by Greg Sterling
  On consumer privacy, the EU and US appear to be headed in opposite directions.

From Around The Web:

• Foursquare Analytics, a Dashboard for Location Intel, Debuts, Street Fight
• Facebook’s Building 8 working on camera, augmented reality, mind reading projects, Business Insider
• Which Responsive Design Framework Is Best? Of Course, It Depends., Smashing Magazine
• Which WordPress Widgets Should You Display in Your Sidebars?, WPExplorer
• Microsoft shares their marketing stack in the Stackies, and it’s awesome, Chief Marketing Technologist
• Budgets for Mobile Apps and Websites Growing, eMarketer
• Building an App or Online Business in 2017? Here’s A DIY Resource Kit of Free Tools & Tips!, Crazy Egg
• 7 Best Uses of Virtual Reality in Marketing, MarTech Advisor
• What Livestreaming Tools Are Best for Your Business?, Small Biz Trends
• You can now save your Instagram Live streams to your camera roll, TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.