MarTech Today: GDPR’s Unintended Consequences, NinthDecimal’s new Visit Metrics & Google Home beats Amazon Alexa

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• After GDPR, here come the Unintended Consequences
  May 24, 2018 by Barry Levine
  There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later.
• NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
  May 24, 2018 by Greg Sterling
  Visit Metrics complement existing Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

From Marketing Land:

• Facebook’s latest on fake news, misinformation campaigns & user privacy
  May 24, 2018 by Amy Gesenhues
  Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts.
• You need to be at SMX East. Registration is open!
  May 24, 2018 by Marketing Land
  In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are taking this time of the year to ask questions such as… Are we using the latest features in AdWords? Have we tested emergent platforms like voice search, artificial intelligence or multichannel tracking and attribution?
• How much is too much? Faceted navigation and SEO
  May 24, 2018 by Eric Enge
  Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.
• Report: Google Home beats Amazon Alexa in Q1 global device shipments
  May 23, 2018 by Greg Sterling
  In the US, Amazon still has a significant lead over Google — but it’s shrinking.

From Around The Web:

• Amazon launches app store to support third-party sellers, Retail Dive
• Much Work Must Be Done Before Digital Video And TV Can Converge, AdExchanger
• The Rise of the Chief Digital Officer, CMS Wire
• The seven principles of intelligent personalisation, Econsultancy

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.