• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: ‘Geek’ rescues Marketo, Aetna’s CMO on digital transformation & Linqia’s predictive platform for influencers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 25, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis […]

Barry Levine on July 26, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
    Jul 25, 2017 by Barry Levine
    “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
  • Organizing for Martech: Re-examining modern marketing
    Jul 25, 2017 by Digital Marketing Depot
    Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you structure marketing to […]
  • Nielsen now includes YouTube TV & Hulu Live in C3/C7 TV ratings
    Jul 25, 2017 by Ginny Marvin
    Aims to give media buyers and sellers a clearer way to transact on the consumption of linear TV programming on digital platforms.
  • Amazon’s latest marketing and sales growth strategy: a social platform
    Jul 25, 2017 by Ginny Marvin
    Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around products.
  • How to approach your B2B marketing like an NFL quarterback
    Jul 25, 2017 by Sonjoy Ganguly
    You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
  • Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
    Jul 25, 2017 by Barry Levine
    As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.
  • Linqia unveils ‘first’ platform for predicting influencer engagement
    Jul 25, 2017 by Barry Levine
    Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.

From Marketing Land:

  • European regulators turning up the heat on Facebook, other social sites to modify terms
    Jul 25, 2017 by Greg Sterling
    Social sites are being pushed to craft T&Cs very different from those in the US.

From Around The Web:

  • Facebook has acquired a content rights startup called Source3 to help fight video pirates, Recode
  • So long, and thanks for all the Flash, Chromium Blog
  • Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform, Eyeota
  • A Beginner’s Guide to Marketing Automation, Moz
  • How to be your own Marketing Success Story, Sara Spivey talks Martech Skills, MarTech Advisor
  • The Martech Purchase Process: How Tech Buyers Evaluate Vendors, MarketingProfs
  • Apple spotlights 3 flaws in tracking app downloads, Mobile Marketer
  • Building a Local Stack: The Rise of “SMB OS”, Street Fight
  • How to Create a Snapchat Geofilter on Your Phone, Social Media Examiner


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.