MarTech Today: ‘Geek’ rescues Marketo, Aetna’s CMO on digital transformation & Linqia’s predictive platform for influencers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
  Jul 25, 2017 by Barry Levine
  “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
• Organizing for Martech: Re-examining modern marketing
  Jul 25, 2017 by Digital Marketing Depot
  Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How do you structure marketing to […]
• Nielsen now includes YouTube TV & Hulu Live in C3/C7 TV ratings
  Jul 25, 2017 by Ginny Marvin
  Aims to give media buyers and sellers a clearer way to transact on the consumption of linear TV programming on digital platforms.
• Amazon’s latest marketing and sales growth strategy: a social platform
  Jul 25, 2017 by Ginny Marvin
  Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around products.
• How to approach your B2B marketing like an NFL quarterback
  Jul 25, 2017 by Sonjoy Ganguly
  You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
• Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
  Jul 25, 2017 by Barry Levine
  As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.
• Linqia unveils ‘first’ platform for predicting influencer engagement
  Jul 25, 2017 by Barry Levine
  Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.

From Marketing Land:

• European regulators turning up the heat on Facebook, other social sites to modify terms
  Jul 25, 2017 by Greg Sterling
  Social sites are being pushed to craft T&Cs very different from those in the US.

From Around The Web:

• Facebook has acquired a content rights startup called Source3 to help fight video pirates, Recode
• So long, and thanks for all the Flash, Chromium Blog
• Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform, Eyeota
• A Beginner’s Guide to Marketing Automation, Moz
• How to be your own Marketing Success Story, Sara Spivey talks Martech Skills, MarTech Advisor
• The Martech Purchase Process: How Tech Buyers Evaluate Vendors, MarketingProfs
• Apple spotlights 3 flaws in tracking app downloads, Mobile Marketer
• Building a Local Stack: The Rise of “SMB OS”, Street Fight
• How to Create a Snapchat Geofilter on Your Phone, Social Media Examiner

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.