MarTech Today: Geopath’s new geolocation for OOH, the importance of AI in loyalty programs & Urban Airship supports Google Pay tickets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Billboard-measuring Geopath enters the 21st century with new geolocation platform
  May 10, 2018 by Barry Levine
  Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys.
• Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs
  May 10, 2018 by Jose Cebrian
  Contributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.
• Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
  May 10, 2018 by Barry Levine
  The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.

From Marketing Land:

• Android P: AI inside and simplification outside
  May 9, 2018 by Greg Sterling
  The “P” also stands for paternalism, as Google tries to help users break their phone addictions.

From Around The Web:

• B2B vs. B2C Marketing Personalization in Digital Channels, MarketingProfs
• How personalisation can improve mobile site speed (and conversion), Econsultancy
• How to Build a Branded App (and Never Look Back), Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.