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MarTech Today: Getting ready for GDPR, PCH loves header bidding & 13 million proximity sensors

Barry Levine on February 14, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Ready for GDPR? This white paper points you in the right direction
Feb 13, 2017 by Barry Levine
Here’s a good starting point for learning about what any company with European users needs to consider before May of next year.
Publishers Clearing House attributes 26 percent revenue lift to header bidding
Feb 13, 2017 by Barry Levine
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.
Why machine learning is critical to multi-touch attribution
Feb 13, 2017 by Alison Lohse
Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that.

From Marketing Land:

Performance and integration: The foundation of marketing technology stack success
Feb 13, 2017 by Jim Yu
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
The impact (and lack thereof) of Google’s mobile popup algorithm
Feb 13, 2017 by Glenn Gabe
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact
Report: more than 13 million proximity sensors now deployed globally
Feb 12, 2017 by Greg Sterling
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform, says Unacast.

From Around The Web:

THE HACKIES: How to use your unique dataset to create valuable content, Chief Marketing Technologist
Must-Read Tips On How To Improve Site Usability For Better Conversions, Search Engine People
14 Best Quiz Plugins for WordPress to Improve User Engagement, WPExplorer
Hardening WordPress: A Beginners Guide To WordPress Security, The Sales Lion
Apps to create DIY ads, 3Q Digital
How brands and publishers are building platform-first business on Amazon or Facebook, Digiday
“They buy into their own Kool-Aid”: Confessions of a fed-up ad tech exec, Digiday
Keeping Up in AdTech. Remember: Keep Your Eyes on the Prize, MarTech Advisor
The Marriage Is Off Between Ad Tech And Mar Tech, AdExchanger
The most memorable martech resume I’ve seen, Chief Marketing Technologist

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.