MarTech Today: Goodbye to Facebook ad set budgets, Tapica acquires RhythmOne and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Prepare to say goodbye to Facebook ad set budgets
  Feb 5, 2019 by Amy Gesenhues
  All Facebook campaigns will run with campaign budget optimization as of September.
• Webinar: 3 Types of Silos Killing Your Marketing Team
  Feb 5, 2019 by Digital Marketing Depot
  Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

From Marketing Land:

• Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
  Feb 4, 2019 by Robin Kurzer
  Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.

From Around The Web:

• DiscoverOrg Acquires ZoomInfo, Globe Newswire
• Facebook Makes First Blockchain Acquisition With Chainspace, Cheddar
• Facebook’s Early Days at Harvard, The Atlantic
• Making an Efficient Software Development Process Using Artificial Intelligence, CIO Review
• Amazon’s Baby Activity Skill API lets Alexa developers build apps that track tots’ activities, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.