MarTech Today: Google announces first turnkey integration with Salesforce & launches Cloud AutoML for machine learning without experts, plus more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google announces its first turnkey integration with Salesforce
  Jan 17, 2018 by Robin Kurzer
  Data from Salesforce Sales Cloud is now available in Google Analytics 360.
• Google introduces Cloud AutoML for employing machine learning without experts
  Jan 17, 2018 by Barry Levine
  The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.
• 5 rules for writing effective onboarding emails
  Jan 17, 2018 by Brent Sleeper
  Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

From Marketing Land:

• Understanding AdWords keyword match types for manufacturers
  Jan 16, 2018 by Dianna Huff
  With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.
• 10 great reasons to book your ticket NOW for SMX West!
  Jan 16, 2018 by Marketing Land
  The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment.

From Around The Web:

• What Are The Best Times To Post On Facebook, Ignite Visibility

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.