MarTech Today: Google drops ‘last look,’ Google Optimize exits beta & Samsung S8 gets Pinterest Lens tech

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Countering header bidding, Google drops its ‘last look’ advantage
  Mar 31, 2017 by Barry Levine
  The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.
• Google Optimize, the free website testing solution, is out of beta
  Mar 31, 2017 by Ginny Marvin
  Optimize runs on top of Google Analytics.
• The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
  Mar 31, 2017 by Scott Vaughan
  B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
• The hype and reality of artificial intelligence [Podcast]
  Mar 31, 2017 by Matt McGee
  In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?
• Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
  Mar 31, 2017 by Barry Levine
  The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.

From Marketing Land:

• April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
  Mar 31, 2017 by Matt McGee
  The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.
• Reddit launches a new self-serve ad platform
  Mar 31, 2017 by Tamar Weinberg
  New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.
• Baidu becomes Google’s biggest ally in mobile page speed
  Mar 31, 2017 by Hermes Ma
  Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

From Around The Web:

• WordPress App for Android Adds Better Support for Jetpack-Enabled Sites, wptavern.com
• Get Smart Content and Bombora Form Partnership to Empower the Next Generation of Marketing Personalization with Intent-Based Insights, globenewswire.com
• Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses, www.reshiftmedia.com
• Connatix Launches Platform Focused On Brand Safety, MediaPost
• Google’s AI Hasn’t Passed Its Biggest Test Yet: Hunting Hate, Bloombergr
• Study: Only 22% of consumers have engaged with a chatbot, www.retaildive.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.