MarTech Today: Google Exchange Bidding, LiveRamp moves into B2B & 100+ ad networks support AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Is Google Exchange Bidding working? OpenX says yes
  Feb 15, 2018 by Ginny Marvin
  The ad exchange says 200+ publishers using DoubleClick for Publishers have enabled the header bidding alternative through OpenX.
• Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
  Feb 15, 2018 by Robin Kurzer
  NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says.
• Kantara Initiative is out with a new version of its user data access specs
  Feb 15, 2018 by Barry Levine
  The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices.
• The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
  Feb 15, 2018 by Amy Gesenhues
  Susan Vobejda feels it’s her responsibility to mentor as many young people as she can.
• Report: Facebook to introduce two smart assistant devices in July
  Feb 15, 2018 by Greg Sterling
  Code-named Aloha and Fiona, at least one will have a very large touchscreen.
• LiveRamp moves into B2B data with purchase of Pacific Data Partners
  Feb 15, 2018 by Barry Levine
  The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers.
• How to build a better marketing strategy using new technologies available today
  Feb 15, 2018 by Nandini Rathi
  Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.
• TrustArc launches GDPR tool to help comply with data subject rights
  Feb 15, 2018 by Robin Kurzer
  The Individual Rights Manager works with TrustArc’s existing data platform to help companies sift through and act on consumers’ data inquiries.
• Google says 100+ ad networks support AMP, releases 3rd-party technology support
  Feb 15, 2018 by Ginny Marvin
  Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

From Marketing Land:

• Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
  Feb 15, 2018 by Tim Peterson
  Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
• FAQ: Google Chrome ad blocking is here. Everything you need to know
  Feb 15, 2018 by Ginny Marvin
  How it works, who will be affected and what it means for advertisers, publishers and users.
  
• Google says 100+ ad networks support AMP, releases 3rd-party technology support
  Feb 14, 2018 by Ginny Marvin
  Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

From Around The Web:

• Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech, AdExchanger
• Google’s app network quietly becomes huge growth engine, Reuters
• How to Do a Content Audit in a Few Hours, Content Marketing Institute
• Machine Learning’s Secret Sauce? Getting Your Data Right, CMS Wire
• The Threat of Disappearing Brands in the Age of Voice Assistants, Multichannel Merchant

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.