MarTech Today: Google expands third-party expansions, Connatix launches Stories for Publishers & using HTML for B2B emails
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces third-party measurement expansions with MRC, Nielsen, comScore Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, […]
Barry Levine on March 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Google announces third-party measurement expansions with MRC, Nielsen, comScore
Mar 22, 2018 by Ginny Marvin
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as GDPR. - Connatix launches Stories for Publishers to bring native Story units to mobile sites
Mar 22, 2018 by Ginny Marvin
Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue. - Omnichannel Personalization at Scale: How leading brands drive sales across channels
Mar 22, 2018 by Digital Marketing Depot
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on. How do you reach these moving targets with a personalized message that resonates with their needs […] - Overcoming marketing’s 5 deadly fears
Mar 22, 2018 by Matt Zilli
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.
From Marketing Land:
- All new for 2018 — MarTech Today’s Integration Platform as a Service (iPaaS) report
Mar 22, 2018 by Digital Marketing Depot
Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise).
- B2B emails: To HTML or not to HTML?
Mar 22, 2018 by Len Shneyder
Contributor Len Shneyder settles the question once and for all. - You can now send money via Google Assistant
Mar 22, 2018 by Greg Sterling
You’ll be able to say “Hey Google, send $100 to Sergei.”
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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