MarTech Today: Google HTML5 Ads, Data-Led Inbound Marketing & Edits To Knowledge Graph

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
  Feb 9, 2016 by Ginny Marvin
  Flash-based ads will no longer be accepted starting January 2, 2017.
• Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference
  Feb 9, 2016 by Marketing Land
  Registration is now open for sister site Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers.
• Google Takes New Measures Against 3 Giant Botnets
  Feb 9, 2016 by Ginny Marvin
  New auto-filter applied to traffic drive by botnets that have infected more than half a million devices globally.
• Facebook Told To Stop Tracking Non-Users Or Face Fines In France
  Feb 9, 2016 by Greg Sterling
  Privacy regulator accuses Facebook of undisclosed cookie-based tracking of internet users who do not have Facebook accounts.
• Jump-Start Your SEO With These 6 Surefire Tactics
  Feb 9, 2016 by Stoney deGeyter
  Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
• Data-Led Inbound Marketing, Part 2
  Feb 9, 2016 by Chris Liversidge
  Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
• Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
  Feb 9, 2016 by Barry Schwartz
  You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.

From Around The Web:

• Google wants to deliver packages from self-driving trucks, qz.com
• PayPal’s Chief Technology Officer Resigns, techcrunch.com
• CSC Issues “New gTLD Utilization Report”, www.thedomains.com
• ICANN names Goran Marby new CEO, domainincite.com
• Account-Based Marketing Offering Propels Madison Logic to Achieve a 72% Revenue Growth, www.marketwired.com
• Bazaarvoice and BzzAgent Launch BzzReviews Pro in Strategic Partnership, www.prnewswire.com
• 8 ways to avoid fads, gimmicks and shiny martech toys, www.cmo.com.au
• Agencies, Marketing-Tech Cos. on Quest for Personalization, adage.com
• Marketing attribution systems: a quick look at the options, www.martechadvisor.com
• Google Reverses Its Decision To Ban Ad Blocking Apps From The Google Play Store, techcrunch.com
• Use Facebook Activity Log as a Bookmarking Tool, www.internetmarketingninjas.com
• Vine adds video sorting, caption editing, and 3D Touch support, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.