MarTech Today: Google joins IAB Framework, IAB releases Data Transparency Framework & Apple launches a privacy portal

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google to join IAB Europe’s Transparency and Consent Framework
  May 23, 2018 by Robin Kurzer
  But questions and concerns about Google’s GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday.
• Telaria launches ‘first complete video ad platform’ for OTT
  May 23, 2018 by Barry Levine
  Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire.
• IAB Tech Lab releases a Data Transparency Framework
  May 23, 2018 by Barry Levine
  The proposed standards would establish a kind of ‘ingredients label’ for audience segments.
• Ahead of GDPR, Apple gives EU users a way to download their data histories
  May 23, 2018 by Robin Kurzer
  The privacy portal launches just days before EU’s GDPR goes into full effect on May 25.
• Answers to email marketers’ niggling questions about GDPR
  May 23, 2018 by Kyle Henderick
  Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.

From Marketing Land:

• NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
  May 23, 2018 by Greg Sterling
  Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
• Insights from 130 agencies — The State of Email Marketing
  May 23, 2018 by Digital Marketing Depot
  Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: How agencies evaluate platforms. What an agency’s objectives are when implementing a platfor

From Around The Web:

• Build More Effective Ad Creative Using Data and Insights, Facebook Business
• Hard Questions: What’s Facebook’s Strategy for Stopping False News?, Facebook Newsroom
• Snap is launching an accelerator to invest in new media businesses, Recode
• Twitter adds candidate labels ahead of midterm elections, Axios

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.