MarTech Today: Google launches cybersecurity business, Urban Airship adds predictive engagement & 5 email marketing trends

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google parent launches new cybersecurity business called Chronicle
  Jan 25, 2018 by Greg Sterling
  It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and infrastructure.
• Urban Airship adds predictive engagement, email & SMS
  Jan 25, 2018 by Barry Levine
  The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.
• 5 email marketing trends to watch in 2018
  Jan 25, 2018 by Scott Heimes
  What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

From Marketing Land:

• Advanced Ad Targeting Strategies for AdWords, Facebook and Display
  Jan 25, 2018 by Digital Marketing Depot
  Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

From Around The Web:

• Announcing turndown of the deprecated Google Safe Browsing APIs, Google Online Security Blog
• Get Creative with Vertical Video, Facebook Business
• Study: 55% of apps may not meet GDPR privacy standards, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.