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MarTech Today: Google launches cybersecurity business, Urban Airship adds predictive engagement & 5 email marketing trends

Barry Levine on January 26, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Google parent launches new cybersecurity business called Chronicle
Jan 25, 2018 by Greg Sterling
It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and infrastructure.
Urban Airship adds predictive engagement, email & SMS
Jan 25, 2018 by Barry Levine
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.
5 email marketing trends to watch in 2018
Jan 25, 2018 by Scott Heimes
What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.

From Marketing Land:

Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Jan 25, 2018 by Digital Marketing Depot
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

From Around The Web:

Announcing turndown of the deprecated Google Safe Browsing APIs, Google Online Security Blog
Get Creative with Vertical Video, Facebook Business
Study: 55% of apps may not meet GDPR privacy standards, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.