MarTech Today: Google meets with publishers about GDPR, martech optimization & that unauthorized Alexa recording

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google holds an AMA-style meeting with dozens of publishers on GDPR
  May 25, 2018 by Ginny Marvin
  We have obtained the follow up letter Google sent to publishers who attended.
• 5 PPC mistakes you’re probably making in your campaigns
  May 29, 2018 by Sponsored Content: Outbrain
  Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]
• The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires
  May 25, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Marketing technology optimization is an evolution, not a revolution
  May 25, 2018 by Mary Wallace
  It can be tempting to jump in with both feet when you’re adopting new marketing technologies. But contributor Mary Wallace advises a gradual approach.
• This week in GDPR
  May 25, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
• Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
  May 25, 2018 by Amy Gesenhues
  Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.
• GDPR day 1: Google and Facebook sued for ‘forced consent’
  May 25, 2018 by Greg Sterling
  In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.

From Marketing Land:

• Twitter introduces new US election candidate labels & launches its Political Campaigning Policy
  May 25, 2018 by Amy Gesenhues
  Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details.
• Facebook’s new rules for political & issue ads start today
  May 25, 2018 by Amy Gesenhues
  Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad.
• Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
  May 25, 2018 by Greg Sterling
  Will next-generation tech bring about a China-style ‘surveillance state?’

From Around The Web:

• 5 questions publishers have about Snap’s new content creator incubator, Digiday
• Alexa Flash Briefings: What Marketers Need to Know, Social Media Examiner
• Snapchat launches less creepy Send and Request Location features, TechCrunch
• Taking LinkedIn to New Heights With Updated Tools, Marketo

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.