• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Allo: chat with a big helping of Google search Sep 21, 2016 by Greg Sterling Inclusion of ‘Google Assistant’ creates a differentiated experience. The junior data scientist’s guide to AdWords search […]

Barry Levine on September 22, 2016 at 9:00 am
  • More
martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Allo: chat with a big helping of Google search
    Sep 21, 2016 by Greg Sterling
    Inclusion of ‘Google Assistant’ creates a differentiated experience.
  • The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
    Sep 21, 2016 by Todd Saunders
    In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
  • Everything you need to know about Google’s ‘Possum’ algorithm update
    Sep 21, 2016 by Joy Hawkins
    Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
  • Google AMP error report in Search Console scans for errors differently now
    Sep 21, 2016 by Barry Schwartz
    You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing.
  • Google will show AMP URLs before App deep link URLs in mobile results
    Sep 21, 2016 by Barry Schwartz
    Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website.

From Around The Web:

  • Shopify Merchants Will Soon Get AMP’d, shopifyengineering.myshopify.com
  • Forget Dash Buttons, This Drinks Company Lets You Reorder By Text, www.fastcompany.com
  • How to Increase Conversions with Customizable Discounts Using Shopify Scripts, company-enterprise.myshopify.com
  • Akamai Image Manager Addresses Website Performance Challenges, www.akamai.com
  • First Look: DialogTech Launches New Highly Accurate and Sophisticated Marketing Solution, mobilemarketingwatch.com
  • Is MarTech Or AdTech The Future? For Clues, Look To The East, adexchanger.com
  • Marketers, Publishers Work Quickly to Establish Programmatic Tech Partnerships, www.emarketer.com
  • Want to learn the truth about marketing technology stacks?, chiefmartec.com
  • 8 tips to AMPlify your clients, webmasters.googleblog.com
  • Experience the Lightning Bolt, amphtml.wordpress.com
  • How Apple’s iOS 10 Enables Location Marketing On-Demand, streetfightmag.com
  • M-commerce payment options: 3 critical issues to consider, www.internetretailer.com
  • Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems, streetfightmag.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.