MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Allo: chat with a big helping of Google search
  Sep 21, 2016 by Greg Sterling
  Inclusion of ‘Google Assistant’ creates a differentiated experience.
• The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
  Sep 21, 2016 by Todd Saunders
  In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
  
• Everything you need to know about Google’s ‘Possum’ algorithm update
  Sep 21, 2016 by Joy Hawkins
  Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
  
• Google AMP error report in Search Console scans for errors differently now
  Sep 21, 2016 by Barry Schwartz
  You may see more or fewer AMP errors in your Google Search Console report. No need to worry — It was an internal change and does not impact ranking or indexing.
  
• Google will show AMP URLs before App deep link URLs in mobile results
  Sep 21, 2016 by Barry Schwartz
  Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your website.
  

From Around The Web:

• Shopify Merchants Will Soon Get AMP’d, shopifyengineering.myshopify.com
• Forget Dash Buttons, This Drinks Company Lets You Reorder By Text, www.fastcompany.com
• How to Increase Conversions with Customizable Discounts Using Shopify Scripts, company-enterprise.myshopify.com
• Akamai Image Manager Addresses Website Performance Challenges, www.akamai.com
• First Look: DialogTech Launches New Highly Accurate and Sophisticated Marketing Solution, mobilemarketingwatch.com
• Is MarTech Or AdTech The Future? For Clues, Look To The East, adexchanger.com
• Marketers, Publishers Work Quickly to Establish Programmatic Tech Partnerships, www.emarketer.com
• Want to learn the truth about marketing technology stacks?, chiefmartec.com
• 8 tips to AMPlify your clients, webmasters.googleblog.com
• Experience the Lightning Bolt, amphtml.wordpress.com
• How Apple’s iOS 10 Enables Location Marketing On-Demand, streetfightmag.com
• M-commerce payment options: 3 critical issues to consider, www.internetretailer.com
• Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems, streetfightmag.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.