MarTech Today: Google’s Control Of Android, Future Of Retail Analytics & Tracking Emojis

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android
  Nov 25, 2015 by Greg Sterling
  A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over the OS and contribute to Android fragmentation.
• 2016: Manual Link Building & SEO
  Nov 25, 2015 by Andrew Dennis
  Can link building truly be replaced by content marketing and “link earning”? Columnist Andrew Dennis doesn’t think so. Here’s why.
• Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
  Nov 25, 2015 by Greg Sterling
  Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level. A number of companies, including Google, are now measuring store visits after exposure to digital ads.
• App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews
  Nov 25, 2015 by Barry Levine
  The idea is to make it as easy as possible for an app publisher to share any praise.
• Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
  Nov 24, 2015 by Barry Levine
  New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands.
• 3 Google Patents You Need To Know About In 2016
  Nov 25, 2015 by Pratik Dholakiya
  Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
  
• How Trust & Unique Identification Impact Semantic Search
  Nov 25, 2015 by Barbara Starr
  Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.
  

From Around The Web:

• Apple Has Acquired Faceshift, Maker Of Motion Capture Tech Used In Star Wars, techcrunch.com
• The Complete Guide to Website Push Notifications for Ecommerce, blog.kissmetrics.com
• Should A Data Scientist Lead Your Marketing Team?, adexchanger.com
• Google Shares Black Friday Location Data for Marketers, adage.com
• Tracing The Roots Of Wearable Technology, techcrunch.com
• Advanced LinkedIn Ads Targeting Research, www.clixmarketing.com
• Facebook SDK for tvOS Now Available, developers.facebook.com
• Facebook Testing New Admin Panel for Messaging by Pages?, www.adweek.com
• Launching native video support for Twitter Kit, Twitter Blog

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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