MarTech Today: Google’s emerging Contact Center AI, a report on privacy tools & Twitter tightens access to API

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google ups its AI services with new Contact Center solution and developer tools
  Jul 25, 2018 by Barry Levine
  The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.
• New report: Consent management platforms are purchased less often than other privacy tools
  Jul 25, 2018 by Barry Levine
  According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’

From Marketing Land:

• Twitter tightens access to API platform & restricts number of daily actions an app can perform
  Jul 24, 2018 by Amy Gesenhues
  Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited.

From Around The Web:

• Google Ads Parallel Tracking: What You Need To Know, Clix Marketing
• Using Google Data Studio to Forecast Inventory Needs, Super Metrics
• With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?, Skyword

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.