MarTech Today: Google’s expansion of cloud-based machine learning, AI applied to marketing, & ID graphs

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning Nov 16, 2016 by Barry Levine Yesterday’s announcements by the tech giant, according to one analyst, highlight that “AI […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • 5 steps to optimizing your site for Google’s mobile-first index
    Nov 16, 2016 by Ryan Shelley
    Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
  • ID graphs: The path to identity resolution
    Nov 16, 2016 by Mike Sands
    If you’re not familiar with what an identity graph is, it’s time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs.
  • Registration for MarTech San Francisco is open!
    Nov 16, 2016 by Scott Brinker
    MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own digital transformation.
  • Proximity and beacon data now making its way into DSPs for retargeting
    Nov 16, 2016 by Greg Sterling
    Unacast and Juice Mobile deal a leading indicator of where market is going.
  • A different view on viewability
    Nov 16, 2016 by Rob Rasko
    Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.
  • Are you getting attribution wrong?
    Nov 15, 2016 by Digital Marketing Depot
    Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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