MarTech Today: Google’s Rich Snippets, Dynamic Number Insertion & Site Migration

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal
  Dec 7, 2015 by Barry Schwartz
  Google’s book an appointment, place an order or make a reservation rich snippet markup was available on Friday but then removed over the weekend.
• Data & Analytics In 2016: Superstar Industry Experts Weigh In
  Dec 7, 2015 by David Booth
  What’s in store for data & analytics in the coming year? Columnist David Booth asks well-known experts — Justin Cutroni, Jim Sterne, Daniel Waisberg and more — for their 2016 predictions.
• Don’t Procrastinate — SMX West Rates Increase Next Week
  Dec 7, 2015 by Marketing Land
  You can register for SMX West any time and get the latest SEO and SEM tactics. But why wait? Register now and save $300. Join us for the most comprehensive search engine marketing conference anywhere. You get three days of tactics, hacks and strategies that will improve SEM and SEO performance.
• Unlocking The Hidden Value Of Dynamic Number Insertion
  Dec 7, 2015 by CJ Arseneau
  Columnist CJ Arseneau explains how marketers can take advantage of dynamic number insertion technology, or keyword-level call tracking, to increase lead generation and caller engagement.
• Site Redesign & Migration Tips To Avoid SEO & UX Disasters
  Dec 7, 2015 by Modestos Siotos
  Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.

From Around The Web:

• Yahoo CEO Marissa Mayer Has an Insane Severance Package, fortune.com
• How to Combine User-Centered Design and Agile Development, www.uxmatters.com
• 3 e-commerce tips you can implement during a holiday code-freeze, www.internetretailer.com
• The race for the #1 and #2 marketing technology brands, chiefmartec.com
• Facebook shuts down Creative Labs, www.cnet.com
• 14 Video Tools for Social Media Marketers, www.socialmediaexaminer.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.