MarTech Today: Google’s steps toward GDPR, the value of marketing operations & using nofollow on your site

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Google’s steps toward GDPR surrounded by questions
  Mar 23, 2018 by Barry Levine
  The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.
• For all the procrastinators, here’s some GDPR triage
  Mar 23, 2018 by Barry Levine
  If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions.
• The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
  Mar 23, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• How the C-suite benefits from a strategic marketing operations function
  Mar 23, 2018 by Debbie Qaqish
  Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
• Report: EU to introduce amendments extending consumer protections to free services such as Gmail and Facebook
  Mar 23, 2018 by Robin Kurzer
  Services that use consumer data as payment would be subject to penalties in line with GDPR.
• Marketers, here’s how to understand what’s really behind your mobile ad visits metric
  Mar 23, 2018 by Gladys Kong
  Contributor Gladys Kong demystifies store visits metrics and the various ways they’re compiled, so you know the important questions to ask your vendors.

From Marketing Land:

• Facebook quietly removes ad filter to target users based on their relationship preferences
  Mar 23, 2018 by Amy Gesenhues
  A Facebook executive says the decision to remove the “interested in” filter from its ad platform was based on feedback from outside experts.
  
• Stop! Think twice before using nofollow on your website
  Mar 23, 2018 by Patrick Stox
  Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
• Snapchat bulks up location-based ad targeting & launches in-store analytics tool
  Mar 22, 2018 by Amy Gesenhues
  Advertisers can now target ads based on a radius around a specific geographic point, or a location type — like a beach, movie theater, or university.
  

From Around The Web:

• The Three Issues Keeping Brands From Going All-In On Podcast Advertising, AdExchanger
• Twitch vs YouTube: Which Platform Is Best For Influencers?, MediaKix
• What ‘data’ competencies does a modern marketing function need?, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.