MarTech Today: Grabbr’s blockchain, a panda named Genius & what we know about Facebook/Cambridge Analytica

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Grabbr employs blockchain tech to lock-record its social sharing
  Apr 11, 2018 by Barry Levine
  The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.
• A panda named Genius joins this world to boost a new IMAX movie
  Apr 11, 2018 by Barry Levine
  The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.
• Best practices for customer data strategies and identity resolution
  Apr 11, 2018 by Digital Marketing Depot
  When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]
• Where software innovation is needed today: Martech
  Apr 11, 2018 by Rob Rasko
  While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.
• Study: Exposure to viewable ads drove a 53% increase in store visits
  Apr 11, 2018 by Greg Sterling
  Viewable ad impressions translate directly into store visits and sales.

From Marketing Land:

• Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
  Apr 11, 2018 by Michelle Robbins
  A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.
  
• Best practices for customer data strategies and identity resolution
  Apr 11, 2018 by Digital Marketing Depot
  When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions.

From Around The Web:

• How Chatbots, AI, and Tech Can Improve Customer Care, MarketingProfs
• Martech-Enabled Marketing Operations: Invisible Roads and Bridges, Chief Marketing Technologist
• Yelp CEO Jeremy Stoppelman: People are “waking up” to tech’s dark side, Recode

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.