MarTech Today: Grabbr’s blockchain, a panda named Genius & what we know about Facebook/Cambridge Analytica
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Grabbr employs blockchain tech to lock-record its social sharing Apr 11, 2018 by Barry Levine The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that […]
Barry Levine on April 12, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Grabbr employs blockchain tech to lock-record its social sharing
Apr 11, 2018 by Barry Levine
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric. - A panda named Genius joins this world to boost a new IMAX movie
Apr 11, 2018 by Barry Levine
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers. - Best practices for customer data strategies and identity resolution
Apr 11, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […] - Where software innovation is needed today: Martech
Apr 11, 2018 by Rob Rasko
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. - Study: Exposure to viewable ads drove a 53% increase in store visits
Apr 11, 2018 by Greg Sterling
Viewable ad impressions translate directly into store visits and sales.
From Marketing Land:
- Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
Apr 11, 2018 by Michelle Robbins
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.
- Best practices for customer data strategies and identity resolution
Apr 11, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions.
From Around The Web:
- How Chatbots, AI, and Tech Can Improve Customer Care, MarketingProfs
- Martech-Enabled Marketing Operations: Invisible Roads and Bridges, Chief Marketing Technologist
- Yelp CEO Jeremy Stoppelman: People are “waking up” to tech’s dark side, Recode
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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