MarTech Today: Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• CDP sector grew 23%, saw first major acquisitions in second half of 2018
  Jan 2, 2019 by Barry Levine
  The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.
• Advertisers: You’re overpaying for inventory. Here’s how I know
  Jan 2, 2019 by Steven Ohrnstein
  DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their platform.

From Marketing Land:

• AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
  Jan 2, 2019 by Andy Betts
  In the next 24 months CMOs should focus on the three ‘A’s of accountability to make impactful changes.
• Evolution of ad tech in 2019: Streaming services and content ownership
  Jan 2, 2019 by Rob Rasko
  By the end of 2019, growing pains will give way to maturity in the ad market.
• 3 ways marketing AI will advance in 2019
  Jan 2, 2019 by David Dowhan
  Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.

From Around The Web:

• 5 predictions for CRM’s AI applications in 2019 | CustomerThink, customerthink.com
• NBCUniversal tests Comcast’s blockchain-powered data-sharing platform | Marketing Dive, www.marketingdive.com
• Sentiment Analysis in Marketing: What Are You Waiting For?, www.cmswire.com
• The Three E’s of Successfully Optimizing AI for Content – EContent Magazine, www.econtentmag.com
• Trusting marketing automation with CRM functions, searchcrm.techtarget.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.