MarTech Today: Haptic ads, Facebook’s manifesto & AI-powered Conversion Rate Optimization

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
  Feb 20, 2017 by Matt McGeeIn this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

From Marketing Land:

• Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
  Feb 20, 2017 by Greg Sterling
  The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
• The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization
  Feb 20, 2017 by Digital Marketing Depot
  Conversion rate optimization (CRO) is a data-driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper from Sentient Technologies will tell you how AI can get you back to the critical parts of marketing.
• Snap starts selling Spectacles, accessories online ahead of IPO
  Feb 20, 2017 by Tim Peterson
  Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
• The 4 truths of programmatic marketing
  Feb 20, 2017 by Malcolm Cox
  As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.

From Around The Web:

• A Marketers Guide to Real Time (Streaming) Analytics, MarTech Advisor
• Apple buys Israel’s facial recognition firm RealFace – report, The Times of Israel
• “So much of it is a con” Confessions of a veteran ad tech developer, Digiday
• 5 things marketers need from artificial intelligence, Tune
• Unlocking the potential of eye tracking technology, TechCrunch
• Free Up Your Hands When Livestreaming, Small Biz Trends

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.