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MarTech Today: Haptic ads, Facebook’s manifesto & AI-powered Conversion Rate Optimization

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion Feb 20, 2017 by Matt McGeeIn this week’s show, we talk about a new kind of […]

Barry Levine on February 21, 2017 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
    Feb 20, 2017 by Matt McGeeIn this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

From Marketing Land:

  • Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
    Feb 20, 2017 by Greg Sterling
    The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
  • The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization
    Feb 20, 2017 by Digital Marketing Depot
    Conversion rate optimization (CRO) is a data-driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper from Sentient Technologies will tell you how AI can get you back to the critical parts of marketing.
  • Snap starts selling Spectacles, accessories online ahead of IPO
    Feb 20, 2017 by Tim Peterson
    Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
  • The 4 truths of programmatic marketing
    Feb 20, 2017 by Malcolm Cox
    As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.

From Around The Web:

  • A Marketers Guide to Real Time (Streaming) Analytics, MarTech Advisor
  • Apple buys Israel’s facial recognition firm RealFace – report, The Times of Israel
  • “So much of it is a con” Confessions of a veteran ad tech developer, Digiday
  • 5 things marketers need from artificial intelligence, Tune
  • Unlocking the potential of eye tracking technology, TechCrunch
  • Free Up Your Hands When Livestreaming, Small Biz Trends


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter

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