MarTech Today: Haptic ads, Facebook’s manifesto & AI-powered Conversion Rate Optimization

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
  Feb 20, 2017 by Matt McGeeIn this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

From Marketing Land:

• Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
  Feb 20, 2017 by Greg Sterling
  The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
• The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization
  Feb 20, 2017 by Digital Marketing Depot
  Conversion rate optimization (CRO) is a data-driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper from Sentient Technologies will tell you how AI can get you back to the critical parts of marketing.
• Snap starts selling Spectacles, accessories online ahead of IPO
  Feb 20, 2017 by Tim Peterson
  Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
• The 4 truths of programmatic marketing
  Feb 20, 2017 by Malcolm Cox
  As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.

From Around The Web:

• A Marketers Guide to Real Time (Streaming) Analytics, MarTech Advisor
• Apple buys Israel’s facial recognition firm RealFace – report, The Times of Israel
• “So much of it is a con” Confessions of a veteran ad tech developer, Digiday
• 5 things marketers need from artificial intelligence, Tune
• Unlocking the potential of eye tracking technology, TechCrunch
• Free Up Your Hands When Livestreaming, Small Biz Trends

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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