MarTech Today: Header Bidding, Call Analytics Platforms & Google Knowledge Graph Search API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
  Dec 21, 2015 by Barry Levine
  As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space.
• Call Analytics Platforms Martech Intelligence Report
  Dec 21, 2015 by Digital Marketing Depot
  Marketing Land and Digital Marketing Depot have recently published a new Martech Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.
• Best. MarTech. Ever. This March In San Francisco.
  Dec 21, 2015 by Scott Brinker
  You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best one yet.
• Marketing Land’s Top 10 News Stories Of 2015: Snapchat Guide, That Dress, FTC Social Guidelines & More
  Dec 21, 2015 by Matt McGee
  We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2015 as covered by the Marketing Land editorial team.
• Using Search Data To Explain Media Impact
  Dec 21, 2015 by Andrew Ruegger
  Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.
• Google Changes How It Logs Search Analytics Data As Of December 14, 2015
  Dec 21, 2015 by Barry Schwartz
  Google documents a change to how it logs data for the Search Analytics report in the Search Console.
• Google Search Console Analytics Report Now Shows App Install Button Data
  Dec 21, 2015 by Barry Schwartz
  Google launched a new report for those who verified their apps with the Google Search Console.
• Google Tests Markup For Managing Local Business Data For Knowledge Panel
  Dec 21, 2015 by Barry Schwartz
  Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google.
• Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future
  Dec 21, 2015 by Barry Schwartz
  Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API.

From Around The Web:

• Ericsson and Apple sign patent deal, settle litigation, Reuters
• Microsoft Buys Talko, fortune.com
• 5 Free Market-Research Tools to Read Your Audience’s Minds, blog.kissmetrics.com
• Criteo Founder JB Rudelle Becomes Executive Chairman, Eric Eichmann promoted to CEO, www.criteo.com
• Building a Nearby Photo Discovery Android App and Flurry Analytics Instrumentation, yahoodevelopers.tumblr.com
• 2016 Trend: Social Media and Automation Will Combine in New Ways to Improve the Customer Journey, www.silverpop.com
• Facebook Officially Replaces Adobe Flash With HTML5 For Videos, arc.applause.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.