MarTech Today: Header bidding surprises, Receptiv (ex-MediaBrix) adds DMP & Alexa comes to Amazon’s iOS app

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Surprise: Only 12% of top websites are using header bidding
  Mar 16, 2017 by Barry Levine
  Ad tech firm GetIntent also finds out that the leading solutions are not open source.
• Aprimo adds digital asset management with ADAM acquisition
  Mar 16, 2017 by Barry Levine
  With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
• How much is a happy customer worth?
  Mar 16, 2017 by Digital Marketing Depot
  What is the real value of a great customer experience? And once you know, how do you create one? Join us to learn how to build and maintain loyal, happy customers – and deliver positive results to your bottom line. We’ll hear from customer experience expert Christine Crandell, who will explain why – and how […]
• Email in 2017: Dying platform or still a worthy investment?
  Mar 16, 2017 by Len Shneyder
  Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
• MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
  Mar 16, 2017 by Barry Levine
  The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”

From Marketing Land:

• Amazon adds Alexa to its main iOS app
  Mar 16, 2017 by Greg Sterling
  Integration will provide more utility in the shopping app and expose new audiences to Alexa’s capabilities.
• Publishers must start proactively fighting fraud and non-human traffic
  Mar 16, 2017 by Rob Rasko
  Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
• Use Artificial Intelligence to bridge the gap between data and personalization
  Mar 15, 2017 by Digital Marketing Depot
  Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task.

From Around The Web:

• Customer Data Platform vs. Single Customer View: What’s the Difference?, CMS Wire
• AdColony Partners with UFC(R) and Fortune 500 Brands to Launch High-Performing Instant-Play(TM) HD Vertical Video, Market Wired
• Factual Partners with Top Data Platforms to Provide High-Quality Data for Publishers and Advertisers, Factual
• InsideView Extends Data Management Capability for SAP Hybris Sales Cloud to Help CRM Users Gain a Competitive Sales Advantage, InsideView
• Lotame Introduces Data Onboarding for People-Based Marketing, Market Wired
• Are Marketers Ready to Have an Artificial Intelligence Team Member or Leader?, The Data & Marketing Association
• Introducing Marketing-Stack Management, Powered By Enterprise Machine Learning, AdExchanger
• Marketing and IoT: With unlimited possibilities, where do you start?, Digiday
• Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue, Street Fight
• Google confirms wider Assistant rollout will not reach tablets, Android Police

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.