MarTech Today: Helpshift’s AI for customer service, eBay’s weather-triggered outdoor campaign & IAS’ anti-fraud solution for in-app ads

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Helpshift unveils AI designed for customer service
  Mar 30, 2018 by Barry Levine
  Its new SensAI is designed for messaging-based customer service.
• The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
  Mar 30, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.

• In eBay’s DOOH campaign, the weather plays a starring role
  Mar 30, 2018 by Barry Levine
  This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages.
• #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
  Mar 30, 2018 by Scott Vaughan
  Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
• IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
  Mar 30, 2018 by Robin Kurzer
  The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

From Marketing Land:

• Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
  Mar 30, 2018 by Ginny Marvin
  The change signals a new phase for the social giant and its advertisers as regulation pressures mount.
  
• Apple iOS 11.3: Business Chat and privacy as a marketing tool
  Mar 29, 2018 by Greg Sterling
  Amid a number of new features, these two could have the most impact.

From Around The Web:

• As marketing data proliferates, consumers should have more control, TechCrunch
• Apple is aggressively hiring Siri engineers after widespread criticisms, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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