MarTech Today: Higher recall for VR ads, Persado targets individuals & the line between relevant and creepy

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Study: Ads in VR see higher recall, more memorable than conventional digital ads
  Oct 24, 2017 by Greg Sterling
  74 percent in survey said VR ads less intrusive than other digital ad types.
• Persado now generates emotionally-targeted marketing messages for individuals
  Oct 24, 2017 by Barry Levine
  With Persado One, the company can go beyond sending emotionally-focused messages to segments of users.
• Don’t creep me out! Here’s how to get personalization right in programmatic
  Oct 24, 2017 by Grace Kaye
  With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.
• A bigger Bing for your buck
  Oct 24, 2017 by Sponsored Content: CallTrackingMetrics
  Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […]

From Marketing Land:

• 19 technical SEO facts for beginners
  Oct 24, 2017 by John Lincoln
  Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
  

From Around The Web:

• Instagram lets anyone invite a guest to their live broadcasts, Engadget
• Namogoo Offers Free Browser Bot Detection for Ecommerce Retailers, Business Wire
• News Feed FYI: Introducing News Feed Publisher Guidelines, Facebook Newsroom
• Web Push Notification Benchmarks, Mobify
• Your 5-Step GDPR Readiness Plan, CMS Wire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.