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MarTech Today: Higher recall for VR ads, Persado targets individuals & the line between relevant and creepy

Barry Levine on October 25, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Study: Ads in VR see higher recall, more memorable than conventional digital ads
Oct 24, 2017 by Greg Sterling
74 percent in survey said VR ads less intrusive than other digital ad types.
Persado now generates emotionally-targeted marketing messages for individuals
Oct 24, 2017 by Barry Levine
With Persado One, the company can go beyond sending emotionally-focused messages to segments of users.
Don’t creep me out! Here’s how to get personalization right in programmatic
Oct 24, 2017 by Grace Kaye
With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.
A bigger Bing for your buck
Oct 24, 2017 by Sponsored Content: CallTrackingMetrics
Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […]

From Marketing Land:

19 technical SEO facts for beginners
Oct 24, 2017 by John Lincoln
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

From Around The Web:

Instagram lets anyone invite a guest to their live broadcasts, Engadget
Namogoo Offers Free Browser Bot Detection for Ecommerce Retailers, Business Wire
News Feed FYI: Introducing News Feed Publisher Guidelines, Facebook Newsroom
Web Push Notification Benchmarks, Mobify
Your 5-Step GDPR Readiness Plan, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.