MarTech Today: Hootsuite adds LiftMetrix, Tru Optik partners with LiveRamp & Twitter’s bot-to-human handoff

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• On a buying spree, Hootsuite adds analytics provider LiftMetrix
  Feb 22, 2017 by Barry Levine
  Following its purchase of adtech firm AdEspresso two weeks ago, the new acquisition will boost Hootsuite’s ability to demonstrate ROI.
• [Webinar] Build Your Ultimate Martech Stack
  Feb 22, 2017 by Digital Marketing Depot
  It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers […]
• Brainshark, Highspot join their products into ‘only complete sales enablement solution’
  Feb 22, 2017 by Barry Levine
  While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
• Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
  Feb 22, 2017 by Barry Levine
  A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.

From Marketing Land:

• Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
  Feb 22, 2017 by Tim Peterson
  Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.

From Around The Web:

• Apple to Open New Campus in April, Wall Street Journal
• Why Facebook and Snapchat Are Spinning Off Mobile Incubators, Adweek
• Adaptive Vs. Responsive Design, Usability Geek
• eBay Deploys Artificial Intelligence to Benefit Sellers, Small Biz Trends
• Building Blocks: Jenna Weinerman, Marketing Director at Updater talks Marketing Tech, MarTech Advisor
• Chat Bots Are Winning Over Social Media Users, Adweek
• Four ways AI is already being applied to sales and marketing, Econsultancy
• How artificial intelligence will transform marketing, Mobile Commerce Daily
• How to Use Blockchain Technology to Retain More Customers, CMS Wire
• The Technology Challenges Holding Marketers Back from Single Customer View, eMarketer
• With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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