MarTech Today: Hootsuite buys AdEspresso, first browser with WebVR & making the right martech bets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
  Feb 9, 2017 by Barry Levine
  The certification marks another step toward full data equality by online-delivered television.
• See the MarTech Conference agenda now
  Feb 9, 2017 by MarTech Today
  MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register Now! Secure the lowest […]
• Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
  Feb 9, 2017 by Barry Levine
  The acquisition and new capabilities point to the importance of social ads to social management platforms.
• Google releases Chrome version with the first browser support for WebVR
  Feb 9, 2017 by Barry Levine
  New capability means that users no longer need to download an app to view online VR.
• Making the right martech bets [Infographic]
  Feb 9, 2017 by Liam O’Connor
  How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.

From Marketing Land:

• The brainpower boost: How neuroscience nurtures marketing and design potential
  Feb 9, 2017 by Caitlin Pequignot & Tommy Hung
  Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung.

From Around The Web:

• What does a good website test look like? The essential elements of testing, Google Analytics Blog
• Amazon Tap now lets you talk to Alexa without using your hands, VentureBeat
• How Machine Learning Uncovers Hidden Correlations for Marketers, CMS Wire
• Three Emerging Technologies Will Revolutionize Your Digital Marketing Strategy, Mack Collier
• Millions of apps could soon be purged from Google Play Store, The Next Web
• Microsoft’s Cortana can now create reminders from your emails, TechCrunch
• Only 8% of Brands Intend to Use Virtual Reality for Ads, AdAge
• Why the Future of Virtual Reality Depends on Advertisers, AdAge
• With VR in your browser, see the world like a Grizzly, Google Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.