MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• How are marketers using IoT in 2019?
  Jan 16, 2019 by Robin Kurzer
  Tell us your IoT plans in our short poll; we’ll share the answers in a future story.
• Truth in Measurement launches to create standards for sharing ad measurement data
  Jan 16, 2019 by Barry Levine
  Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.

From Marketing Land:

• Urban Airship buys EU counterpart Accengage to extend reach further into Europe
  Jan 16, 2019 by Greg Sterling
  Notification opt-in and engagement rates are growing according to internal company data.

From Around The Web:

• Facebook Algorithms and Personal Data, Pew Research Center
• How AI Improves Customer Lifetime Value and Makes It a Primary KPI, Marketo
• 7 Kinds Of Predictive Analytics For Customer Experience, www.forbes.com
• As Auto Makers Embrace AI, CIOs Become Team Players – WSJ, www.wsj.com
• How Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires the Best Talent – Adweek, www.adweek.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.