MarTech Today: How marketers can be ‘just evil enough,’ the 3 challenges for CMOs & the sales tech landscape

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
  Oct 4, 2018 by Barry Levine
  It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.
• Today’s CMO must tackle these 3 challenges
  Oct 4, 2018 by Amy Gesenhues
  Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.”
• Account-based marketing tools: What you need to know
  Oct 4, 2018 by Digital Marketing Depot
  An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today, brings together everything you need to know about account-based marketing tools and implementing this […]
• With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
  Oct 4, 2018 by Amy Gesenhues
  Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.

From Marketing Land:

• The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
  Oct 4, 2018 by Digital Marketing Depot
  Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems?
  

From Around The Web:

• 3 ways brands are using data and technology to turbocharge their marketing , Think with Google
• The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane, AdExchanger
• Bold Digital Architects and SimilarTech Release the 2018 State of Marketing Automation Report, PR Newswire
• 4 Key Insights Underpinning the Latest Ad-Tech and Mar-Tech Headlines, AdWeek

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.