MarTech Today: IAB Europe to release updated consent framework, Watson for any cloud and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
  Feb 12, 2019 by Robin Kurzer
  Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
• The MarTech agenda… and 7 more reasons to attend
  Feb 12, 2019 by Scott Brinker
  Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8 reasons you should join us April 3-5 in San Jose: 1. […]
• Marketers can now employ Watson in any cloud or location
  Feb 12, 2019 by Barry Levine
  IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.

From Around The Web:

• Apple Taps IPhone Executive to Be First Head of Marketing for AR, Bloomberg
• Trustworthy Accountability Group Launches New Anti-Piracy Initiative To Protect European Brands, Tag Today
• 7 Cutting-Edge Interactive Videos Changing The Marketing Game, Forbes
• Oracle’s First Dozen Cloud Blockchain Applications Are Now Live, CoinDesk

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.