MarTech Today: IAB Tech Lab releases MRAID 3.0, developer advocates & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
  Jul 6, 2017 by Ginny Marvin
  The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.
• How to advocate for developers
  Jul 6, 2017 by Josh Aberant
  Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the special skills they’ll need.
• Ignore the hype: There are no AI-driven media agencies
  Jul 6, 2017 by Grace Kaye
  Despite all the talk surrounding artificial intelligence, media agencies still have a long way to go with it. Columnist Grace Kaye discusses where agencies are right now with AI and what we can expect to see in the future.

From Marketing Land:

• 8 key steps for a successful Instagram takeover
  Jul 6, 2017 by Cley Williams
  Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it’s a success.

From Around The Web:

• Is Your Data Fit for the AI Revolution?, CMS Wire
• Marketers can rest easy, AI is not about to make them redundant, Econsultancy
• The Gap Between Marketing Innovation and Adoption, The Direct Markting Association
• Facebook is building a Houseparty clone for live group video chat, The Verge
• YouTube stars defend net neutrality in open letter to the FCC, The Verge

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.